
Affray Interactive—the team behind SCP: 5K—approached Lunar Owl during a pivotal transition. They had strong creative talent and a promising game, but needed guidance shifting from being “a team making a game” into “a studio building a business.” Lunar Owl supported Affray through this evolution, helping them refine their pitch, connect with publishers, and ultimately secure a deal far beyond what they initially sought.
Publishing, Affray Interactive
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Playtonic Games partnered with Lunar Owl Consulting to find the right publishing partner for Yooka-Replaylee, a reimagined release from the beloved Yooka-Laylee franchise. Playtonic needed guidance on positioning the opportunity for the market, refining messaging, navigating contract negotiations, and accessing a wider network of potential partners. Lunar Owl delivered on all fronts—resulting in a successful partnership, a smooth co-publishing deal, and a critically acclaimed game launch.
Publishing, Playtonic Games, PM Studios
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Lunar Owl Consulting played a mission-critical role in bringing Black Myth: Wukong to North American retail shelves, securing the physical publishing partnership that propelled the game’s success and elevated PM Studios to a new level of industry visibility. Our strategic guidance, dealmaking expertise, and hands-on support ensured that all parties—from developers to publisher—were aligned, prepared, and positioned to win.
Publishing, Retail, PM Studios
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Radical Forge partnered with Lunar Owl Consulting five years ago when they were a small, 5-person indie studio with incredible creative talent but limited business infrastructure. They needed support building internal operations, developing a consistent business development pipeline, and accessing the industry relationships required to compete at a higher level. Over the years, Lunar Owl has become a hands-on strategic partner—helping Radical Forge secure funding, land major deals, and scale into a respected multi-project studio.
Publishing, W4H, Co-Development, Consulting
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Lunar Owl Consulting has partnered with Big Moxi Games for more than five years, supporting them through rapid growth, major partnerships, and multiple long-term co-development deals. What began as a 10-person studio has scaled into a 135+ employee powerhouse—driven by strategic dealmaking, operational guidance, and a deep, trusted advisory relationship between Big Moxi’s leadership and Lunar Owl.
ExoGP, Atmos Labs, Paramount License, Scaling
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The founders of Player First Games (PFG) approached Lunar Owl Consulting to help secure funding and publisher support for their new brawler project. They needed assistance refining their pitch, building a compelling business case, and accessing a high-level network of publishing partners. Lunar Owl provided strategic guidance through every stage—from pitch creation to dealmaking to advising the founders through their eventual acquisition.
M&A, Publishing, Player First Games
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