Actionable insight powered by industry expertise
Most game pitches do not get funded – but yours can be one of them. Publishers and investors expect impressive well-thought-out game pitches, realistic financial models and high probability returns. Many teams struggle to tell a story that is effective and stands out. Lunar Owl helps game studios close that gap and substantially increase
your odds of getting funded.
Guidance that transforms studios into industry leaders
We Help With
Pitch and Strategy
Build a strong game pitch, strategy and business plan that earn 2nd and 3rd meetings.
Planning and Modeling
Create production roadmaps, staff schedules and financial models that hold up under scrutiny and maximize returns.
Funding and Deals
Connect you with funding partners and structure deals that protect your team, studio and IP leading to long term success.
Who We Help
Game Studios
Teams developing PC, Console, and mobile games that need funding, co-development, publishing or a clear growth path.
Publishers
Game publishers that need better pipeline quality, improved company health and lower portfolio risk.
Investors and Funds
VC’s, family offices and corporate funds that want expert opinions and reliable information about studios, titles and market timing.
Trusted by top developers around the globe.
Our services form a strategic blueprint for your success.
We provide tailored guidance to grow your studio and secure your future.
01
Studio and Strategy Advisory
Support for founders and leadership teams that want a fundable and scalable studio.
· Studio and leadership assessment
· Vision, Strategy, growth roadmap and portfolio planning
· Legal entity evaluation, org structure and financial modeling
· IP and brand strategy
02
Funding and Publishing
Studio preparation and materials required to approach investors and publishers with credibility and confidence.
· Investor and publisher pitch decks and investor storytelling
· Production roadmap, staffing and P&L models
· Deal sourcing, negotiation and contract review
03
Investment
Studio preparation for equity investment.
· Investment pitch deck
· Due diligence materials including financial forecast
· Deal terms evaluation
· Support for investment thesis and portfolio structure
· Market and competitor insight into specific genres and regions
04
Co-Development & Work-for-Hire (W4H) Partnerships
Secure long-term co-dev and work-for-hire opportunities that provide sustainable, reliable revenue streams for your studio.
· Business development strategy for co-dev and W4H
· Positioning, capability decks, and case-study creation
· Pipeline evaluation and readiness for publisher and developer partnerships
· Opportunity sourcing, introductions, and negotiation support
05
M&A and Exit Planning
Preparation and guidance from initial M&A thoughts to final sale of company.
· Studio readiness for acquisition
· Due diligence, valuation, strategy and financial forecast
· Outreach, negotiation, contract review and post-closing planning
Proven results, every time
Our track record speaks for itself. Here's the measurable impact we've delivered to our clients.
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80+
Deals Closed
From publishing partnerships to strategic acquisitions, our matchmaking and negotiation expertise have driven transformative deals that reshaped our clients' trajectories.
$500M
In Capital Funding
Strategic fundraising guidance and industry connections have empowered our clients to secure over $500 million in capital funding, fueling their growth and market expansion.
50+
Developers Enhanced
Guided studios through strategic transformation—from operational optimization to market repositioning—unlocking their full potential.
Client Success Stories
See how we've guided ambitious studios through transformation, partnership, and exponential growth.
What Our Clients Say
Hear directly from the developers and studios we've had the privilege to work with.
"Howard and Colin are part of the family, and I genuinely believe we wouldn’t be where we are today without them. With major opportunities already lined up into 2026 and beyond, I'm excited about the future of Radical Forge and know that Lunar Owl will be a part of that journey.”
“We've been working with Lunar Owl Consulting for the past couple of years, and their impact has been tangible. They’ve consistently brought us new opportunities, forged valuable industry relationships, and provided thoughtful strategic advice that’s helped shape our business. Lunar Owl has become a trusted partner for Playtonic, and we highly recommend them.”
“Partnering with Lunar Owl Consulting has been a game-changer for our business development strategy. If you’re a studio looking to scale smartly and build meaningful partnerships or a publisher / investor looking for great opportunities, Lunar Owl is the consulting partner you want.”
“Thanks to Lunar Owl Consulting, we entered investor meetings with a compelling growth strategy and long-term financial plan that immediately built confidence. Their expertise was instrumental in helping us secure funding to scale rapidly and pursue our next stage of growth.”
“Lunar Owl expertly guided us through our first major equity investment. They developed a clear business strategy, solid financial forecast, credible valuation, and professional due diligence materials that were crucial to securing our strategic investment from Tencent.”
“Lunar Owl Consulting secured a top-tier publishing partner and completely elevated our go-to-market and retail launch strategy for Black Myth: Wukong in Western and European markets. Their guidance directly contributed to our launch exceeding revenue expectations by more than 200%.”
A long-term partnership helping studios evolve from creative spark to commercial achievement.
Review
We review your current position, vision, goals, issues and opportunities.
Plan
We agree on a funding and growth plan with milestones, deliverables,
and decision points.
Prepare
We build and refine pitch decks, models and materials which will be
stress tested with investor and publisher expectations and feedback.
Engage
We engage with investors, set up meetings and negotiate terms, and
help you respond to feedback effectively.
Grow and Exit
We help you on your journey as you scale, improve quality, ship titles,
and establish financial independence or sell the company.
“Lunar Owl Consulting secured a top-tier publishing partner and completely elevated our go-to-market and retail launch strategy for Black Myth: Wukong in Western and European markets. Their guidance directly contributed to our launch exceeding revenue expectations by more than 200%.”
Mike Wang – Executive consultant and former exec, Disney and Amazon
Frequently Asked Questions
Got questions? We’ve got answers. Here’s everything you need to know about working with us
A partnership with Lunar Owl means we take the time to understand the relevant aspects of your business and the objectives that need to be achieved to take your business to the next level. Once we have a good understanding, we will work to put the right deals and partnerships in place. These will be tailored to fulfill the intended outcome we agreed upon from our initial conversations. We will keep open lines of communication through Slack, Phone Calls, Text Messages, and E-mails – communication is key in this process. Lunar Owl goes out of its way to help their clients; any agreement we enter into is part of an ongoing partnership that evolves and strengthens over time. There will be ups and downs, challenges and mistakes, hard times and good times, setbacks and breakthroughs – we’re there with you for it all.
We only take on a select number of clients at one time so that each partnership gets our undivided attention. It is not uncommon for us to spend anywhere from 2 to 20 hours per week with each client depending on the level of involvement needed to achieve a favorable outcome. There are times when it seems all clients are firing on all cylinders and our time is stretched thin, but we make it work as we are committed to the developers we work with.
Depending on the Developers’ needs and preferred method of engagement, we will either work on a retainer or a commission basis tied to performance. It is not uncommon for us to customize the compensation options to accommodate your business goals. Our intent is to work with talented developers while building a long-term and successful business partnership. Ideally, when you grow, we grow and vice versa.
Raising money or finding the right partner for your game or company is a challenging process that involves experience and an understanding of the industry. At LOC we have directly worked with leadership teams and decision makers to help them raise the necessary capital or find the right partnership needed for growth. Our vast network, knowledge, and experience allow us to negotiate favorable terms and larger amounts of capital that would have been otherwise impossible to achieve without assistance. Even experienced entrepreneurs have benefited from our process, which has helped them understand the business of deal-making better while navigating through the inevitable pitfalls. In unfortunate cases we’ve heard, the developer thought they sealed a good deal but found out later during the partnership that the terms were not in their favor; essentially, they were blind to the outcomes. The worst part of it was that they still had a couple years left in the agreement, and breaking it would involve harsh penalties. We believe having Lunar Owl at your side is a huge value-add and is well worth the investment.
We begin our consultancy in two common scenarios. The first scenario is when an experienced team has come together to develop a new game studio and is seeking capital or a partnership that will take their first game and studio to the next level. The second scenario is after a younger team has launched at least one game to market that needs advising on how to improve company performance and launch successful titles. All our clients must meet a specific criterion for our methodology to be effective. If interested in learning more, or if you would like to know if you are a good candidate, feel free to contact us for a consultation.
