How Lunar Owl Helped Player First Games Secure Funding, Land a Publishing Deal & Navigate Acquisition
The founders of Player First Games (PFG) approached Lunar Owl Consulting to help secure funding and publisher support for their new brawler project. They needed assistance refining their pitch, building a compelling business case, and accessing a high-level network of publishing partners. Lunar Owl provided strategic guidance through every stage—from pitch creation to dealmaking to advising the founders through their eventual acquisition.
PFG had a strong game vision but required help with:
- Building pitch materials that would resonate with publishers
- Developing a business plan and financial model
- Positioning the studio and project for large-scale funding
- Accessing senior decision-makers across the industry
- Navigating complex negotiations, communication, and long-term planning
The founders needed a strategic partner who could match their ambition and help them enter the market at a high level.
1. Crafting a Publisher-Ready Pitch
Lunar Owl worked closely with the founders to create:
- A strong visual and narrative pitch deck
- A detailed business case
- Financial projections and operational planning
- Messaging that communicated their creative vision and market potential
This process ensured PFG was positioned professionally and confidently.
2. Leveraging Our Network to Generate Publisher Interest
Lunar Owl distributed the project through its global publisher network, resulting in interest from two major publishing partners. This gave PFG leverage, optionality, and a competitive environment for selecting the best long-term partner.
3. Advising Throughout the Publishing Deal
After securing a publishing agreement with a top-tier industry partner, Lunar Owl continued working with the founders by providing guidance on:
- Studio operations
- Strategic communication
- Business decisions
- Long-term planning
- Serving as a sounding board through production
4. Supporting the Founders Through Acquisition
When the publisher later chose to acquire the studio, Lunar Owl acted as an informal advisor to PFG’s founders—helping them navigate the process, evaluate considerations, and maintain confidence throughout a complex transition.
The Result
Player First Games successfully secured:
- A competitive publishing deal with a major industry partner
- Funding and support needed to bring their game to market
- A strategic acquisition that established long-term stability and opportunity for the founders
Lunar Owl’s guidance was instrumental at every stage—from pitch creation to funding to acquisition.
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