How Lunar Owl Helped Big Moxi Grow From 10 Developers to a 135+ Person Global Studio

Overview

Lunar Owl Consulting has partnered with Big Moxi Games for more than five years, supporting them through rapid growth, major partnerships, and multiple long-term co-development deals. What began as a 10-person studio has scaled into a 135+ employee powerhouse—driven by strategic dealmaking, operational guidance, and a deep, trusted advisory relationship between Big Moxi’s leadership and Lunar Owl.

client

Big Moxi Games

Services

Growth and Scaling

The Challenge

In the early stages of working with Big Moxi, the studio had strong creative talent but limited access to top-tier publishers, high-value co-development projects, and major IP licensing opportunities. They needed:

A pipeline of meaningful, stable project work
Strategic advisory support to scale the business
Help positioning themselves to global publishers
Guidance on operating efficiently during rapid growth
Access to a wider network of industry decision-makers

The studio had the ambition and ability—what they needed was a partner to open doors and provide senior-level business leadership.

Our Approach

Lunar Owl partnered closely with Big Moxi’s CEO and leadership team, advising on deal generation, business structure, and contract negotiations. Over the course of five years, we played a hands-on role in the opportunities that shaped the company’s growth.

1. Securing Long-Term Co-Development Deals

Lunar Owl helped Big Moxi secure multiple multi-year co-development contracts, including:

Amazon Game Studios – a major co-dev partnership (later canceled due to project reasons outside Big Moxi’s control)
Atmos Labs – a multi-year engagement supporting EXOGP, now entering its third year

These deals provided stability, recurring revenue, and team expansion opportunities that fueled early growth.

2. Landing a Major Licensing Opportunity

In 2024, Lunar Owl helped Big Moxi secure a large, reputable license from Paramount, marking a significant milestone for the studio. This elevated their industry positioning and opened new doors for collaboration with high-profile partners.

3. Building and Managing Deal Flow

We continue to develop and negotiate high-value opportunities that have the potential to bring Big Moxi to the next level. Current deal flow includes several major projects that could redefine the scale and trajectory of the studio.

4. Advising on Growth & Operational Efficiency

Throughout the partnership, Lunar Owl has consulted on every aspect of the business, including:

Scaling team size and capabilities
Improving operational efficiency
Positioning the company to publishers and licensors
Strategic planning and revenue forecasting
Leadership coaching and decision-making support

This long-term advisory relationship has been instrumental in ensuring that growth remains controlled, sustainable, and strategically aligned.

Final thoughts

The Results

Big Moxi has grown from 10 developers to over 135 employees, transforming into a globally recognized co-development studio. Their CEO frequently credits Lunar Owl as a key part of this journey, openly acknowledging that they “couldn’t have done it without us.”

Through a combination of high-quality deal flow, long-term advisory support, and strategic business planning, Big Moxi is positioned for its strongest chapter yet—one defined by scale, stability, and major IP partnerships.

Why It Worked

Big Moxi brought exceptional talent, leadership, and ambition. Lunar Owl brought the network, the strategic experience, and the operational guidance to unlock opportunities and fuel long-term growth. Together, we built a partnership that elevated the company from a small indie studio into a world-class development force.

Build Your Next Success Story

Whether you're scaling your studio, seeking co-development partners, or pursuing major licensing deals, Lunar Owl provides the expertise and connections to take your business to the next level.

“Partnering with Lunar Owl Consulting has been a game-changer for our business development strategy. If you’re a studio looking to scale smartly and build meaningful partnerships or a publisher / investor looking for great opportunities, Lunar Owl is the consulting partner you want.”

Damon Alberts – CEO & Studio Head, Big Moxi Games

“Partnering with Lunar Owl Consulting has been a game-changer for our business development strategy. Over the past three years, they have become an indispensable extension of our team—bringing not only a deep understanding of the video game industry but also an incredible ability to connect us with partners that align perfectly with our vision. Through Lunar Owl’s efforts, we’ve secured valuable co-development and full development opportunities, along with strategic introductions to publishers and project finance resources. Their insights and strategic thinking have consistently elevated our business conversations, turning potential leads into long-term relationships. We’ve grown our network and reputation significantly with Lunar Owl by our side, and we’re confident that the best is still ahead. If you’re a studio looking to scale smartly and build meaningful partnerships or a publisher / investor looking for great opportunities, Lunar Owl is the consulting partner you want.”

Damon Alberts – CEO & Studio Head, Big Moxi Games